MedSnap launched Verify Services this month at LogiPharma 2014 (Basel, Swizerland), the end-to-end supply chain meeting for life science and pharmaceutical industry.
To help combat against counterfeiting medicines, MedSnap has developed MedSnap Verify Services which uses proprietary computer vision technology to verify the authenticity of a set of pills in seconds using only an iPhone camera and a Snap Surface. The solution allows verification to be performed across the supply chain, including at the point of individual patient dispensation. MedSnap Verify Services is offered to pharmaceutical manufacturers to complement their existing supply chain security initiatives.
"Our goal is to allow our pharmaceutical industry customers to establish a global surveillance network for counterfeit medications at a reasonable cost and with minimal hardware and training expenditures," said Patrick Hymel, M.D., CEO and co-founder of MedSnap.
Using an iPhone, a durable Snap Surface and the MedSnap VR application, a user can 'Snap' a picture of pills and the application will visually assess pill authenticity with high precision. MedSnap's patent-pending technology authenticates a set of pills in seconds based on its visual fingerprint of the product. Visual fingerprinting is completed in partnership with the pharmaceutical manufacturer and is an ongoing part of the Verify Services solution. MedSnap technology can measure pills to within 0.1mm, differentiate between 244,000 shades of pill color and evaluate imprints using unique fingerprinting techniques.