EVRYTHNG, an Internet of Things (IoT) smart products platform for consumer products, has launched the first ever integration of EVRYTHNG Active Digital Identities™ with GS1 Standards, it says. The integration enables brands to use the billions of existing GS1 identifiers deployed on consumer goods to web-enable their products and drive new digital applications across the product lifecycle. EVRYTHNG is a member of the GS1 US Solution Partner Program.
With the implementation of GS1 semantics in an IoT framework, EVRYTHNG now provides operational support for all GS1 identifiers and GS1 data sharing standards. This enables all brands already working with GS1 identifiers to seamlessly and rapidly apply IoT technology to drive new digital product lifecycle management capabilities, it claims. GS1 Standards are used globally to identify products—critical to enabling products to work with different systems and applications.
Bill Toney, vice president of RFID market development at Avery Dennison, commented,“ This GS1 standardization introduces the extension of the RFID EPC standard with 2D barcodes to unlock in-store consumer experiences, with the goal of enhancing store traffic, in addition to capturing in-store shopping journey data received from the same online customer. This is exciting for both the industry and the advancement of omnichannel strategies.” <